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May Analysis Trend | Vegan Suitability Test
Upon reviewing the analysis requests received during May 2025 at COSMİNG Laboratory, it is evident that the highest number of submissions were made for Vegan Suitability Testing. This increase not only reflects ingredient preferences but also highlights brands’ strategic approaches toward embracing ethical values, adopting plant-based formulations, and aligning with evolving consumer expectations.
 

Why Are Brands Turning to Vegan Testing?

Today’s cosmetic brands aim not only to develop effective products but also to present a socially responsible, transparent, and environmentally conscious identity.

♦ Growing Adoption of Plant-Based Formulations

Modern consumers are increasingly drawn to natural and plant-derived products. This trend necessitates the elimination of animal-derived ingredients from formulations.

♦ Strengthening the Ethical Production Approach

Vegan test results allow brands to support their ethical claims with scientific evidence. This enhances corporate reputation and boosts the effectiveness of sustainability-focused marketing strategies across social media and digital platforms. Ethical production encompasses not only environmental sustainability but also ingredient transparency and supply chain traceability. Vegan testing offers scientific support for all these aspects.
 

♦ Shifting Consumer Expectations

Today’s consumers seek not just products compatible with their skin type, but also products that align with ethical values and cause no harm to animals or nature. In this context, a vegan declaration has become a powerful tool for brands to build trust and connection with their customers. Vegan-labeled products are embraced not merely as a "trend," but as a value-based choice. In response to this shift, brands increasingly seek to validate the vegan compliance of their ingredients.

Advantages of Vegan Testing for Brands

 

  • Provides transparency and builds consumer trust.

  • Scientifically confirms the absence of animal-derived ingredients, strengthening brand image.

  • Increases competitiveness in international markets, especially in Europe and North America, where vegan labels play a decisive role in sales performance.

  • Supports ethical communication strategies and serves as a powerful differentiator in digital marketing.

Vegan Suitability Testing Process at COSMİNG Laboratory

At COSMİNG Laboratory, vegan suitability tests enable brands to scientifically substantiate their product claims.

The testing process involves the following steps

  • Evaluation of Submitted Samples
    Raw material or final product samples submitted for testing are first assessed in terms of ingredient composition to determine their eligibility for vegan analysis.

  • Detection of Animal-Derived DNA
    Using molecular biology techniques, the presence of genetic material from animal DNA in the sample is examined.

  • Expert Interpretation & Reporting
    Findings are interpreted by our expert team and documented in an official test report.


    Vegan testing determines the presence of animal-derived components at the ingredient level. It does not cover animal testing of the final product. However, the data provided is crucial for supporting ethical claims and ensuring transparency in certification processes.

    For more information about the vegan analysis process or to evaluate the vegan compliance of your product, please contact COSMİNG Laboratory.

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